¬_¨q¨Î(Hsiu-Chia Ko)

´Â¶§¬ì§Þ¤j¾Ç

¸ê°TºÞ²z¨t

°Æ±Ð±Â

English Version

 

Assistant Professor

Department of Information Management

Chaoyang University of Technology

168 Gifeng E. Rd., Wufeng District, Taichung, Taiwan, R.O.C.

Tel: +886-4-23323000 ext. 4683

Fax: +886-4-23742337

E-mail: hcko@cyut.edu.tw

 

¬ã¨s¿³½ì

¹q¤l°Ó°È¡B½u¤WªÀ¸s¡BªÀ¸s°Ó°È¡B°T®§ÂX´²¡B¸ê°T»PªÀ·|¡B¥¿¦V¤ß²z¾Ç

(Research interests: e-commerce, online community, social commerce, information diffusion, e-society, positive psychology)

 

¾Ç¾ú

°ê¥ß¤¤¤s¤j¾Ç¸ê°TºÞ²z³Õ¤h

´Â¶§¬ì§Þ¤j¾Ç¸ê°TºÞ²zºÓ¤h

 

½×¤åµoªí

´Á¥Z½×¤å¡G

1.        Hsiu-Chia Ko* (2020, Apr). Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites. Journal of Internet Commerce, 19(2), 212-240. (SSCI, 508/1488, Business, Management and Accounting). MOST 105-2410-H-324-004.

2.        Hsiu-Chia Ko* (2018, Jan). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications, 28(1), 1-15. (SSCI). MOST 104-2410-H-324-012.

3.        ¬_¨q¨Î¡A±i®a½÷¡]2017¦~12¤ë¡^¡CªÀ¥æ±ý±æ»P°Ó°È±ý±æ¹ï­Ó¤HªÀ¥æ°Ó°È¨Ï¥Î·N¹Ïªº¼vÅT¡G¦h­«ªÀ·|¼vÅT¸ô®|ªºÆ[ÂI¡C¸ê°T¬ì§Þ°ê»Ú´Á¥Z¡CMOST 105-2410-H-324-004¡C

4.        Hsiu-Chia Ko* (2016, Apr). Why Fan Page Followers Share and Adopt Information on Social Commerce Platforms? An Integration of Elaboration Likelihood Model and Information Adoption Model. International Journal of Business Management and Research, 6(2), 57-68. MOST 104-2410-H-324-012.

5.        Hsiu-Chia Ko* and Chun-Ya Hong (2015, Apr). Exploring the determinants of fan page members¡¦ willingness toward participating in an online group buying on Facebook: An information adoption model perspective. International Journal of Business and Management & Research (IJBMR), 5(2), 65-76. MOST 103-2410-H-324-005.

6.        Hsiu-Chia Ko*, ¡§The Determinants of Continuous use of Social Networking Sites: An Empirical Study on Taiwanese Journal-Type Bloggers¡¦ Continuous Self-Disclosure Behavior,¡¨ Electronic Commerce Research and Applications, Vol. 12, No. 2, 2013, pp. 103-111. (NSC 98-2410-H-324-008-) (SSCI) [IF¡×1.48 (2012)] ¦r¼Æ¡G8273

7.        Hsiu-Chia Ko*, Li-Ling Wang, and Yi-Ting Xu, ¡§Understanding the Different Types of Social Support Offered by Audience to A-List Diary-Like and Informative Bloggers,¡¨ Cyberpsychology , Behavior, and Social Networking, Vol. 16, No. 3, 2013, pp. 194-199. (NSC 99-2410-H-324-016-) (SSCI) [IF¡×1.842 (2012)] ¦r¼Æ¡G4611

8.        Hsiu-Chia Ko, ¡§Why A-list Bloggers Are Continuously Popular?¡¨ Online Information Review, Vol. 36, No. 3, 2012, 401-419. (SSCI) [IF¡×0.991(2010)] ¦r¼Æ¡G7447

9.        ¬_¨q¨Î¡B¤ý¥@µØ¡A¡u¤­ª÷¶Ç²Î²£·~®ø¶O±Ú¸s¹ï½u¤WÁʪ«¨t²Î±µ¨ü·N¹Ï¤§±´°Q¡v¡A¹q¤l°Ó°È¾Ç³ø, Vol. 13, No. 3, 2011, pp. 649-672¡C(TSSCI) ¦r¼Æ¡G17304

10.     Hsiu-Chia Ko and Hung-Jen Pu, ¡§Can Blogging Enhance Resilience through Self-disclosure? A Positive Net Perspective,¡¨ The Review of Business Research, Vol. 10, No. 2, 2010. (NSC 98-2410-H-324-008-) ¦r¼Æ¡G5304

11.     Hsiu-Chia Ko and Feng-Yang Kuo, ¡§Can Blogging Enhance Subjective Well-being through Self-Disclosure?¡¨Cyberpsychology & Behavior, Vol. 12, No. 1, 2009, pp. 75-79. (SSCI) [IF¡×1.803(2010)]  (¸Ó½g±µÀò¸Ó´Á¥Z±H°e³qª¾¬°High Impact Article¡A°Ñ¨£¦õÃÒ¸ê®Æ¤@) ¦r¼Æ¡G2667

12.     Hsiu-Chia Ko, Chun-Po Yin, and Feng-Yang Kuo, ¡§Exploring Individual Communication Power in the Blogosphere,¡¨ Internet Research, Vol. 18, No. 5, 2008. (SCI)¡@ [IF¡×1.150(2010)]¡@(¦¹½×¤åÀò¿ï¸Ó´Á¥Z¦~«×³Ì¨Î½×¤å) ¦r¼Æ¡G7972

13.     Hsiu-Chia Ko, Fan-Chuan Tseng, Chun-Po Yin, and Li-Chun Huang, ¡§The Factors Influence Suppliers Satisfaction of Green Supply Chain Management Systems in Taiwan,¡¨ International Journal of Information Systems & Supply Chain Management.

14.     ³¢®p²W¡B¬_¨q¨Î¡B¶À²ú§g¡B³\ã¤å¡A¡uÂå®v¹ï°Ñ»Pºô¸ô½u¤W¿Ô¸ß¤§ºA«×¡v¡A¥xÆW¤½¦@½Ã¥ÍÂø»x¡CVol. 26, No. 2, 2007, 89-98. (TSSCI)

15.     Li-Chun Huang, Chiung-Wen Hsu, Hsiu-Chia Ko & Feng-Yang Kuo, 2006, ¡§Influential Factors on Physicians¡¦ Behavior toward the Medical Web Messaging Board: A Qualitative Exploration,¡¨ International, Journal of Electronic Healthcare, Vol. 3, No. 2, 2007, pp. 220-231.

16.     Nian-Shing Chen, Hsiu-Chia Ko, Kinshuk, Taiyu Lin, ¡§A Model for Synchronous Learning Using the Internet,¡¨ Innovations in Education and Teaching International, Vol. 42, No. 2, 2005, 181-194. (SSCI)

17.     Á§¦g¬Ã¡A¬_¨q¨Î¡A¡u¦w¥þªºB2B2E¸ê°T°Ó«~¥æ©ö¤ÎÅv­­±±¨î¼Ò¦¡¡v¡A¥ø·~ºÞ²z¾Ç³ø¡A2002¡C

 

¬ã°Q·|½×¤å

1.       Hsiu-Chia Ko*, Pei-Zhen Lu (2021, Jul). The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention:A Meaning Transfer Theory Perspective. 2021 8th International Conference on Management of e-Commerce and eGovernment (ICMECG 2021), Jeju, South Korea. MOST 109-2410-H-324-002. EI, Scopus.

2.       Hsiu-Chia Ko*, Ci-Syuan Yan (2021, Jun). Exploring the Effects of Browsing Motivations on Planned Impulse Buying in Facebook Transaction Groups. 2021 2nd International Conference on Internet and E-Business(ICIEB 2021), Barcelona, Spain. MOST 109-2410-H-324-002. EI, Scopus.

3.       Hsiu-Chia Ko*, Tsz-Chun So (2021, Jun). Exploring the Factors Influencing the Viewers'Intention to Subscribe to Video Game Live Streaming:Using Social Support and Subjective Welling-being Perspectives. 2021 5th International Conference on E-Education, E-Business and E-Technology (ICEBT 2021), Beijing, China. MOST 109-2410-H-324-002. EI, Scopus. (Selected as the best one of oral presentation award)

4.       Hsiu-Chia Ko*, Zhe-Yu, Chen (2020, Jul). Exploring the Factors Driving Live Streaming Shopping Intention: A Perspective of Parasocial Interaction. 2020 International Conference on Management of e-Commerce and eGovernment (ICMECG 2020), Jeju, South Korea. MOST 108-2410-H-324-010. EI, Scopus.

5.       Hsiu-Chia Ko* (2020, Feb). How Users¡¦ Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively? The Context of Facebook Video Ads. 2020 3rd International Conference on Computers in Management and Business (ICCMB 2020), Hosei University, Tokyo, Japan. MOST 108-2410-H-324-010. EI, Scopus. (Selected as the best one of oral presentation award)

6.       Hsiu-Chia Ko*, Dian-Han Yu (2019, May). Understanding Continuance Intention to View Instagram Stories: A Perspective of Uses and Gratifications Theory. 2019 4th International Conference on Information and Network Technologies (ICINT 2019), Suzaku Campus, Ritsumeikan University, Kyoto, Japan. MOST 107-2410-H-324-003. EI, Scopus.

7.       Hsiu-Chia Ko*, Jung-Hsien Hsu (2019, Jan). How does brand microfilm affect viewers' perception of brand equity? Based on the heuristic theory. 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E 2019), Faculty of Science and Engineering Waseda University, Tokyo, Japan. MOST 107-2410-H-324-003. EI, Scopus.

8.       Hsiu-Chia Ko* (2018, Oct). Exploring the Factors Driving Impulse Buying Tendency on Advertisements of Facebook: A Social Learning Theory Perspective. 2018 10th International Conference On Education Technology And Computers, Tokyo Institute of Technology. MOST 107-2410-H-324-003. EI, Scopus.

9.       Hsiu-Chia Ko*, Jia-Hui Chang (2017, Nov). Exploring the Motivations of Social Commerce: A Perspective of Consumer Shopping Value. The 8th International Conference on Awareness Science and Technology (iCAST 2017), Taichung, Taiwan. MOST 105-2410-H-324-004. EI, Scopus.

10.    Hsiu-Chia Ko*, Wen-Ning Wu (2017, Jun). Exploring the Determinants of Viewers¡¦ Loyalty toward Beauty YouTubers: A Parasocial Interaction Perspective. 2017 World Conference on e-Education, e-Business and e-Commerce (WCEEE 2017), Phuket, Thailand. MOST 105-2410-H-324-004. EI, Scopus.

11.    Hsiu-Chia Ko* (2017, May). Exploring the Factors that Influence Consumers¡¦ Social Commerce Intentions on Social Networking Sites. 2017 International Conference on Data Mining, Communications and Information Technology (DMCIT 2017), Phuket, Thailand. MOST 105-2410-H-324-004. EI, Scopus.

12.    Hsiu-Chia Ko*, Jia-Hui Chang (2017, Jan). What Drive Facebook Users to Click ¡§Buy Now¡¨ Button on Advertisements in the News Feed Impulsively? 2017 International Conference on Information and Social Science, (ISSSM 2017), Hokkaido, Japan. MOST 104-2410-H-324-012.

13.    Hsiu-Chia Ko*, Guan-Han Lin (2016, Jun). Using Players¡¦ Experiences to Explore the Effectiveness of the Guild System in a Mobile Game-Tower of Saviors: A Perspective of the Sense of Virtual Community. 2016 International Conference on Information and Social Science (ISS 2016), Sapporo, Japan. MOST 104-2410-H-324-012.

14.    Hsiu-Chia Ko* and Jhong -Yan Jhan (2015, Feb). Comparing the Benefits Obtained from Frequently and Non-frequently Self-disclosure Users on Facebook. International Symposium on Social Sciences and Management (ISSSM 2015), Tokyo, Japan. NSC 102-2410-H-324-011.

15.    Hsiu-Chia Ko*, Min-Tung Liu, and Jhong -Yan Jhan (2014, Jul). How privacy management rules of control, trust, and privacy invasion experiences influence individuals¡¦ willingness toward the continuous use of Facebook check-in. BAI 2014 Conference Management System, Osaka International House Foundation, Japan. NSC 102-2410-H-324-001.

16.    Hsiu-Chia Ko*, Min-Tung Liu, and Jhong -Yan Jhan, ¡§How privacy management rules of control, trust, and privacy invasion experiences influence individuals¡¦ willingness toward the continuous use of Facebook check-in?,¡¨ BAI 2014 Conference Management System, Osaka International House Foundation, Japan. 2014/07/03. (NSC 102-2410-H-324 -011 -)

17.    ¬_¨q¨Î*¡B¤ýÄ׳®¡A¡u¼vÅT¥ø·~¥D¾É¤§¯»µ·±M­¶¦¨­û©¾¸Û«×ªº¦]¯À¡G±qÃö«Y­±ªÀ·|¸ê¥»ªºÆ[ÂI¡v¡A2014²Ä¤G¤Q¤­©¡°ê»Ú¸ê°TºÞ²z¾Ç³N¬ã°Q·|¡A2014¦~5¤ë17¤é¡A¥x¤¤¤¤¿³¤j¾Ç¡C

18.    ¬_¨q¨Î*¡B¼Bª{§Í¡B¸â©¾¿Î¡A¡u±q¨Ï¥Î»Pº¡¨¬²z½×±´¯Á¼vÅTÁy®Ñ¨Ï¥ÎªÌ«ùÄò¨Ï¥Î¦a¼Ð¥´¥d¤§·N¹Ïªº¦]¯À¡v¡A2014²Ä¤K©¡¸ê°T¬ì§Þ°ê»Ú¬ã°Q·|¡A2014¦~4¤ë¡A¥x¤¤´Â¶§¬ì§Þ¤j¾Ç¡C

19.    ¬_¨q¨Î*¡B¬ö¬Ó¦t¡B¸â©¾¿Î¡A¡u­Ó¤H©óÁy®Ñ¶i¦æ¦Û§Ú´¦ÅS¤§Áô¨pºÞ²z»Ý¨D¡v¡A2013¥þ°ê­pºâ¾÷·|ij(NCS 2013)¡A2013¦~12¤ë¡A¥x¤¤¨È¬w¤j¾Ç¡C

20.    Hsiu-Chia Ko* and Min-Tung Liu, ¡§Understanding the Factors Affecting Self-Disclosure on Facebook: From a Perspective of the Feature of Social Network Sites,¡¨ International Conference on Internet Studies (NETs 2013), Hong Kong SkyCity Marriott Hotel, Hong Kong, 2013/09/08. (NSC 102-2410-H-324 -011 -) (ISSN: 2224-1949). (Recipient of the NETs 2013 Distinguish Paper Award)

21.    Hsiu-Chia Ko* and Ying-Chin Liu, ¡§Why Individuals Disclose Sensitive Information on Social Network Sites: A communication Privacy Management (CPM) Theory Perspective,¡¨ e-CASE & e-Tech 2013, Kitakushu International Conference Center, Japan, 2013/04/03. (NSC 100-2410-H-324 -008 -MY2) (ISSN¡G2074-5710)

22.    Hsiu-Chia Ko* and Huang Yu-Chi, ¡§The impact of audience diversity and information sensitivity on Facebook users¡¦ self-disclosure,¡¨ 13th IAMB International Academy of Management and Business, Bali, 2012/09/15. (NSC 100-2410-H-324-008-MY2).

23.    Hsiu-Chia Ko* and Li-Ling Wang and Yi-Ting Xu, ¡§Why Bloggers Offer Social Support to Others: A Prosocial Behavior Perspective¡¨ e-CASE & e-Tech 2012, Hong Kong SkyCity Marriott Hotel, Hong Kong, 2012/04/01. (NSC 100-2410-H-324 -008 -MY2)

24.    ¬_¨q¨Î*¡B³\©É´@¡A¡u±q¼P®ö«Èªº¦Û§Ú´¦ÅS»PÆ[²³ªºªÀ·|¤ä«ù±´¯Á¨âªÌ©Ò²£¥Íªººî®Ä¡v¡ATANET 2011¡A2011¦~10¤ë¡A©yÄõ¤j¾Ç¡C

25.    Hsiu-Chia Ko*, Li-Ling Wang and Yi-Ting Xu, ¡§What kinds of social support does the audience offer to A-list journal-type bloggers?¡¨ PACIS 2011, Gardens Point Campus of QUT, Brisbane, 2011/07/10. (NSC 99-2410-H-324 -016 -)  (ISBN¡G978-1-86435-644-1)

26.    Chun-Po Yin, Hsiu-Chia Ko*, Li-Chun Huang, Fan-Chuan Tseng and Hsiu-Hua Chang, ¡§An Empirical Evaluation of User Satisfaction with a School Nursing Information System,¡¨ PACIS 2011, Gardens Point Campus of QUT, Brisbane, 2011/07/10.  (ISBN¡G978-1-86435-644-1)

27.    ¬_¨q¨Î*¡B¬xºûÁ¾¡A¡u±q¸ê°T±Ä¥Î¼Ò¦¡±´°Q®ø¶OªÌ¹ï³¡¸¨®æ¬ü­¹¤f¸Oªº±Ä¥Î¡v¡A²Ä¤G¤Q¤G©¡°ê»Ú¸ê°TºÞ²z¾Ç³N¬ã°Q·|½×¤å¶°¡A2011¦~5¤ë¡A´Â¶§¬ì§Þ¤j¾Ç¡C (ISBN¡G978-986-7043-44-3)

28.    Hsiu-Chia Ko* and Hung-Jen Pu, ¡§Understanding the Impact of Bloggers¡¦ Self-disclosure on Resilience,¡¨ ACM ICUIMC 2011, Seoul, Korea. (NSC 99-2410-H-324 -016 -)  (ISBN¡G978-1-4503-0571-6)

29.    Hsiu-Chia Ko* and Hung-Jen Pu, ¡§Can Blogging Enhance Resilience through Self-disclosure? A Positive Net Perspective,¡¨ IABE-2010 Bangkok Summer Conference, Bangkok, Thailand, 2010/6/6. (¸Ó½×¤å³Q¬ã°Q·|¦¬¿ý©óThe Review of Business Research, Vol. 10, No. 2, 2010) (NSC 98-2410-H-324-008-)

30.    Hsiu-Chia Ko and Tsun-Keng Chen, "Understanding the Continuous Self-Disclosure of Bloggers from the Cost-Benefit Perspective," 2nd IEEE International Conference on Human System Interaction, Catania, Italy, 2009/5/23.(NSC 97-2410-H-324-019-) (ISBN¡G978-1-4244-3959-1)

31.    ¬_¨q¨Î¡A³¯§ø¥å¡A¡u¼vÅT³¡¸¨«Èª¾ÃѤÀ¨É¦æ¬°ªº¦]¯À»P¥DÆ[©¯ºÖ·Pªº±´°Q¡v¡ATANET 2008¥xÆWºô»Úºô¸ô¬ã°Q·|·|ij½×¤å¶°¡A°ª¶¯¸q¦u¤j¾Ç¡A2008¦~10¤ë¡C(NSC 97-2410-H-324-019-)  (ISBN¡G978-986-8371-68-2)

32.    ¬_¨q¨Î¡A¡uWeb2.0 ·s¥@¥N¡G¼öªù³¡¸¨®æ«ùÄò¨üÅwªï¤§¦]¯À±´¯Á¡v¡A²Ä¤Q¤E©¡°ê»Ú¸ê°TºÞ²z¾Ç³N¬ã°Q·|½×¤å¶°¡A2008¦~5¤ë¡A°ê¥ßº[«n¤j¾Ç¡C(ISBN¡G978-986-83273-3-7)

33.    ³¢®p²W¡B¬_¨q¨Î¡BªL®a»ö¡B¼B¦¿°x¡A¡uºô¸ô³¡¸¨®æ¦Û§Ú§e²{¤§ªì±´¡v¡A²Ä¤Q¤@©¡¸ê°TºÞ²zº[¹ê°È¬ã°Q·|½×¤å¶°¡A2005¦~12¤ë10¤é¡A¥x¥_¹ê½î¤j¾Ç¡C

34.    ³¢®p²W¡B³\ã¤å¡B¶À²ú§g¡B¬_¨q¨Î¡A¡uÂå¯fª¾ÃѤÀ¨É¤§±´¯Á©Ê¬ã¨s¡v¡AHealth care & Case management 2004°ê»Ú¾Ç³N¬ã°Q·|½×¤å¶°¡A2004¡C

35.    Nian-Shing Chen , Kinshuk, Hsiu-Chia Ko, Taiyu Lin, ¡§Synchronous Learning Model over the Internet,¡¨ ICALT2004, Joensuu, Finland, pp.505-509. (2004/08)

36.    Á§¦g¬Ã¡A¬_¨q¨Î¡A¡uÀ³¥Î©óºô»Úºô¸ô¤§®M¸Ë°Ó«~¥æ©ö¨ó©w¡v¡A²Ä¤Q¤G©¡¥þ°ê¸ê°T¦w¥þ·|ij¡A2002¡C

37.    Á§¦g¬Ã¡A¬_¨q¨Î¡A¡u¾ã¦X«¬B2B2E¤§¼Æ¦ìªA°È¥æ©ö¨ó©w¡v¡A2002¹q¤l°Ó°È»P¼Æ¦ì¥Í¬¡¬ã°Q·|½×¤å¶°¡A2002¡C 

38.    ¬_¨q¨Î¡AÁ§¦g¬Ã¡A¡uÀ³¥Î©óºô»Úºô¸ô¤§¼Æ¦ìÅv§Q¥æ©ö¨ó©w¡v¡A²Ä¤Q¤G©¡°ê»Ú¸ê°TºÞ²z¾Ç³N¬ã°Q·|½×¤å¶°¡A2001¡C 

39.    ¬_¨q¨Î¡A®}ÄP¶³¡AÁ§¦g¬Ã¡A¡u¤@­Ó¦w¥þªº¹q¤l¤ÆªÑ²¼¥æ©ö¨ó©w¡v¡A2000°ê»Ú¹q¤l°Ó°È²z½×»P¹ê°È¬ã°Q·|½×¤å¶°¡A2000¡C

 

¨ä¥L¿³½ì

¤â¤u¨mªº»s§@

 

³Ì«á§ó·s¤é´Á¡G2022/01/15