柯秀佳(Hsiu-Chia Ko)

朝陽科技大學

資訊管理系

副教授

English Version

 

Associate Professor

Department of Information Management

Chaoyang University of Technology

168 Gifeng E. Rd., Wufeng District, Taichung, Taiwan, R.O.C.

Tel: +886-4-23323000 ext. 4683

Fax: +886-4-23742337

E-mail: hcko@cyut.edu.tw

 

研究興趣

電子商務、線上社群、社群商務、資訊與社會、資訊系統使用行為、正向心理學

(Research interests: e-commerce, online community, social commerce, e-society, IS user behavior, positive psychology)

 

學歷

國立中山大學資訊管理博士

朝陽科技大學資訊管理碩士

 

論文發表

期刊論文：

1.        Hsiu-Chia Ko* (2024, Aug). Factors affecting continued purchase intention in live streaming shopping: parasocial relationships and shared communication networks. Behaviour & Information Technology, 43:11, 2488-2510, DOI: 10.1080/0144929X.2023.2252099. (SSCI, SJR 73/795 Social Sciences (miscellaneous)). NSTC 110-2410-H-324-002.

2.        Hsiu-Chia Ko*, Shun-Yuan, Ho (2024, Aug). Continued purchase intention in live-streaming shopping: Roles of expectation confirmation and ongoing trust. Cogent Business & Management, 11(1). https://doi.org/10.1080/23311975.2024.2397563. (ESCI, SJR 658/1578 Business, Management and Accounting). NSTC 112-2410-H-324-002-MY2.

3.        Hsiu-Chia Ko* (2023, Apr). Affordances of livestreaming shopping on social networking sites improve viewers' trust in streamers, which affects purchase intention: an uncertainty reduction theory perspective. International Journal of Technology Marketing, 17(2),125-147. (Scopus). MOST 109-2410-H-324-002.

4.        Hsiu-Chia Ko* (2020, Apr). Beyond Browsing: Motivations for Experiential Browsing and Goal-Directed Shopping Intentions on Social Commerce Websites. Journal of Internet Commerce, 19(2), 212-240. (ESCI, 508/1488, Business, Management and Accounting). MOST 105-2410-H-324-004.

5.        Hsiu-Chia Ko* (2018, Jan). Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. Electronic Commerce Research and Applications , 28(1), 1-15. (SSCI, 50/271, Management of Technology and Innovation Marketing). MOST 104-2410-H-324-012.

6.        柯秀佳，張家輝（2017年12月）。社交欲望與商務欲望對個人社交商務使用意圖的影響：多重社會影響路徑的觀點。資訊科技國際期刊。MOST 105-2410-H-324-004。

7.        Hsiu-Chia Ko* (2016, Apr). Why Fan Page Followers Share and Adopt Information on Social Commerce Platforms? An Integration of Elaboration Likelihood Model and Information Adoption Model. International Journal of Business Management and Research, 6(2), 57-68. MOST 104-2410-H-324-012.

8.        Hsiu-Chia Ko* and Chun-Ya Hong (2015, Apr). Exploring the determinants of fan page members’ willingness toward participating in an online group buying on Facebook: An information adoption model perspective. International Journal of Business and Management & Research (IJBMR), 5(2), 65-76. MOST 103-2410-H-324-005.

9.        Hsiu-Chia Ko*, “The Determinants of Continuous use of Social Networking Sites: An Empirical Study on Taiwanese Journal-Type Bloggers’ Continuous Self-Disclosure Behavior,” Electronic Commerce Research and Applications, Vol. 12, No. 2, 2013, pp. 103-111. (NSC 98-2410-H-324-008-) (SSCI) [IF＝1.48 (2012)] 字數：8273

10.     Hsiu-Chia Ko*, Li-Ling Wang, and Yi-Ting Xu, “Understanding the Different Types of Social Support Offered by Audience to A-List Diary-Like and Informative Bloggers,” Cyberpsychology , Behavior, and Social Networking, Vol. 16, No. 3, 2013, pp. 194-199. (NSC 99-2410-H-324-016-) (SSCI) [IF＝1.842 (2012)] 字數：4611

11.     Hsiu-Chia Ko, “Why A-list Bloggers Are Continuously Popular?” Online Information Review, Vol. 36, No. 3, 2012, 401-419. (SSCI) [IF＝0.991(2010)] 字數：7447

12.     柯秀佳、王世華，「五金傳統產業消費族群對線上購物系統接受意圖之探討」，電子商務學報, Vol. 13, No. 3, 2011, pp. 649-672。(TSSCI) 字數：17304

13.     Hsiu-Chia Ko and Hung-Jen Pu, “Can Blogging Enhance Resilience through Self-disclosure? A Positive Net Perspective,” The Review of Business Research, Vol. 10, No. 2, 2010. (NSC 98-2410-H-324-008-) 字數：5304

14.     Hsiu-Chia Ko and Feng-Yang Kuo, “Can Blogging Enhance Subjective Well-being through Self-Disclosure?”Cyberpsychology & Behavior, Vol. 12, No. 1, 2009, pp. 75-79. (SSCI) [IF＝1.803(2010)]  (該篇接獲該期刊寄送通知為High Impact Article，參見佐證資料一) 字數：2667

15.     Hsiu-Chia Ko, Chun-Po Yin, and Feng-Yang Kuo, “Exploring Individual Communication Power in the Blogosphere,” Internet Research, Vol. 18, No. 5, 2008. (SCI)　 [IF＝1.150(2010)]　(此論文獲選該期刊年度最佳論文) 字數：7972

16.     Hsiu-Chia Ko, Fan-Chuan Tseng, Chun-Po Yin, and Li-Chun Huang, “The Factors Influence Suppliers Satisfaction of Green Supply Chain Management Systems in Taiwan,” International Journal of Information Systems & Supply Chain Management.

17.     郭峰淵、柯秀佳、黃莉君、許瓊文，「醫師對參與網路線上諮詢之態度」，台灣公共衛生雜誌。Vol. 26, No. 2, 2007, 89-98. (TSSCI)

18.     Li-Chun Huang, Chiung-Wen Hsu, Hsiu-Chia Ko & Feng-Yang Kuo, 2006, “Influential Factors on Physicians’ Behavior toward the Medical Web Messaging Board: A Qualitative Exploration,” International, Journal of Electronic Healthcare, Vol. 3, No. 2, 2007, pp. 220-231.

19.     Nian-Shing Chen, Hsiu-Chia Ko, Kinshuk, Taiyu Lin, “A Model for Synchronous Learning Using the Internet,” Innovations in Education and Teaching International, Vol. 42, No. 2, 2005, 181-194. (SSCI)

20.     薛夙珍，柯秀佳，「安全的B2B2E資訊商品交易及權限控制模式」，企業管理學報，2002。

 

研討會論文

1.       Hsiu-Chia Ko* (2025, Apr). The Impact of ChatGPT's Interactivity on CreativeWorkers' Value Perceptions and SubscriptionIntentions. 2025 16th International Conference on E-Education, E-Business, E-Management and E-Learning,IC4e 2025, Tokyo, Japan. NSTC 112-2410-H-324-002-MY2. 本人為第一作者、通訊作者. EI, Scopus.

2.       Hsiu-Chia Ko* (2025, Jan). Mediated Effect of Product Quality on Product Familiarity, Low-Price, and Social Interactions Affecting Urge to Buy Impulsively in Live-Streaming Shopping. IMCOM 2025: 19th International Conference on Ubiquitous Information Management and Communication, Bangkok. NSTC 112-2410-H-324-002-MY2. 本人為第一作者、通訊作者. EI, Scopus.

3.       Hsiu-Chia Ko* (2024, Jan). Exploring the Value of Live-Streaming Shopping and Its Impact on Customer Engagement from the Perspective of the Price-Quality-Value Model. 2024 7th International Conference on Computers in Management and Business(ICCMB 2024), Singapore. NSTC 112-2410-H-324-002-MY2. 本人為第一作者、通訊作者. EI, Scopus.

4.       Hsiu-Chia Ko*, Yen-Ting Chang (2023, Nov). Factors Influencing Consumers’ Continued Purchase Intention of Health Foods through Live-Streaming Shopping: An Extension of the Value Model for Price Discounts. The 12th International Conference on Awareness Science and Technology (iCAST 2023), Taichung. NSTC 112-2410-H-324-002-MY2. Scopus.

5.       Hsiu-Chia Ko*, Yen-Ting Chang (2023, Jun). The Factors Affecting Consumers’ Continuance Intention to Use Online Food Delivery Platforms: A Service Quality Perspective. 2023 the 13th International Workshop on Computer Science and Engineering (WCSE 2023), Singapore. NSTC 110-2410-H-324-002. Scopus.

6.       Hsiu-Chia Ko* (2022, Oct). Exploring the Influence of Shopping Values on Live Streaming Purchase Intention: A Multi-Group Analysis of Purchase Frequency. 2022 5th International Conference on E-Business and Business Engineering (ICEBB 2022), Singapore. MOST 110-2410-H-324-002. Scopus.

7.       Hsiu-Chia Ko*, Pei-Zhen Lu (2021, Jul). The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention:A Meaning Transfer Theory Perspective. 2021 8th International Conference on Management of e-Commerce and eGovernment (ICMECG 2021), Jeju, South Korea. MOST 109-2410-H-324-002. EI, Scopus.

8.       Hsiu-Chia Ko*, Ci-Syuan Yan (2021, Jun). Exploring the Effects of Browsing Motivations on Planned Impulse Buying in Facebook Transaction Groups. 2021 2nd International Conference on Internet and E-Business(ICIEB 2021), Barcelona, Spain. MOST 109-2410-H-324-002. EI, Scopus.

9.       Hsiu-Chia Ko*, Tsz-Chun So (2021, Jun). Exploring the Factors Influencing the Viewers'Intention to Subscribe to Video Game Live Streaming:Using Social Support and Subjective Welling-being Perspectives. 2021 5th International Conference on E-Education, E-Business and E-Technology (ICEBT 2021), Beijing, China. MOST 109-2410-H-324-002. EI, Scopus. (Selected as the best one of oral presentation award)

10.    Hsiu-Chia Ko*, Zhe-Yu, Chen (2020, Jul). Exploring the Factors Driving Live Streaming Shopping Intention: A Perspective of Parasocial Interaction. 2020 International Conference on Management of e-Commerce and eGovernment (ICMECG 2020), Jeju, South Korea. MOST 108-2410-H-324-010. EI, Scopus.

11.    Hsiu-Chia Ko* (2020, Feb). How Users’ Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively? The Context of Facebook Video Ads. 2020 3rd International Conference on Computers in Management and Business (ICCMB 2020), Hosei University, Tokyo, Japan. MOST 108-2410-H-324-010. EI, Scopus. (Selected as the best one of oral presentation award)

12.    Hsiu-Chia Ko*, Dian-Han Yu (2019, May). Understanding Continuance Intention to View Instagram Stories: A Perspective of Uses and Gratifications Theory. 2019 4th International Conference on Information and Network Technologies (ICINT 2019), Suzaku Campus, Ritsumeikan University, Kyoto, Japan. MOST 107-2410-H-324-003. EI, Scopus.

13.    Hsiu-Chia Ko*, Jung-Hsien Hsu (2019, Jan). How does brand microfilm affect viewers' perception of brand equity? Based on the heuristic theory. 2019 10th International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E 2019), Faculty of Science and Engineering Waseda University, Tokyo, Japan. MOST 107-2410-H-324-003. EI, Scopus.

14.    Hsiu-Chia Ko* (2018, Oct). Exploring the Factors Driving Impulse Buying Tendency on Advertisements of Facebook: A Social Learning Theory Perspective. 2018 10th International Conference On Education Technology And Computers, Tokyo Institute of Technology. MOST 107-2410-H-324-003. EI, Scopus.

15.    Hsiu-Chia Ko*, Jia-Hui Chang (2017, Nov). Exploring the Motivations of Social Commerce: A Perspective of Consumer Shopping Value. The 8th International Conference on Awareness Science and Technology (iCAST 2017), Taichung, Taiwan. MOST 105-2410-H-324-004. EI, Scopus.

16.    Hsiu-Chia Ko*, Wen-Ning Wu (2017, Jun). Exploring the Determinants of Viewers’ Loyalty toward Beauty YouTubers: A Parasocial Interaction Perspective. 2017 World Conference on e-Education, e-Business and e-Commerce (WCEEE 2017), Phuket, Thailand. MOST 105-2410-H-324-004. EI, Scopus.

17.    Hsiu-Chia Ko* (2017, May). Exploring the Factors that Influence Consumers’ Social Commerce Intentions on Social Networking Sites. 2017 International Conference on Data Mining, Communications and Information Technology (DMCIT 2017), Phuket, Thailand. MOST 105-2410-H-324-004. EI, Scopus.

18.    Hsiu-Chia Ko*, Jia-Hui Chang (2017, Jan). What Drive Facebook Users to Click “Buy Now” Button on Advertisements in the News Feed Impulsively? 2017 International Conference on Information and Social Science, (ISSSM 2017), Hokkaido, Japan. MOST 104-2410-H-324-012.

19.    Hsiu-Chia Ko*, Guan-Han Lin (2016, Jun). Using Players’ Experiences to Explore the Effectiveness of the Guild System in a Mobile Game-Tower of Saviors: A Perspective of the Sense of Virtual Community. 2016 International Conference on Information and Social Science (ISS 2016), Sapporo, Japan. MOST 104-2410-H-324-012.

20.    Hsiu-Chia Ko* and Jhong -Yan Jhan (2015, Feb). Comparing the Benefits Obtained from Frequently and Non-frequently Self-disclosure Users on Facebook. International Symposium on Social Sciences and Management (ISSSM 2015), Tokyo, Japan. NSC 102-2410-H-324-011.

21.    Hsiu-Chia Ko*, Min-Tung Liu, and Jhong -Yan Jhan (2014, Jul). How privacy management rules of control, trust, and privacy invasion experiences influence individuals’ willingness toward the continuous use of Facebook check-in. BAI 2014 Conference Management System, Osaka International House Foundation, Japan. NSC 102-2410-H-324-001.

22.    Hsiu-Chia Ko*, Min-Tung Liu, and Jhong -Yan Jhan, “How privacy management rules of control, trust, and privacy invasion experiences influence individuals’ willingness toward the continuous use of Facebook check-in?,” BAI 2014 Conference Management System, Osaka International House Foundation, Japan. 2014/07/03. (NSC 102-2410-H-324 -011 -)

23.    柯秀佳*、王儷陵，「影響企業主導之粉絲專頁成員忠誠度的因素：從關係面社會資本的觀點」，2014第二十五屆國際資訊管理學術研討會，2014年5月17日，台中中興大學。

24.    柯秀佳*、劉泯彤、詹忠諺，「從使用與滿足理論探索影響臉書使用者持續使用地標打卡之意圖的因素」，2014第八屆資訊科技國際研討會，2014年4月，台中朝陽科技大學。

25.    柯秀佳*、紀皇宇、詹忠諺，「個人於臉書進行自我揭露之隱私管理需求」，2013全國計算機會議(NCS 2013)，2013年12月，台中亞洲大學。

26.    Hsiu-Chia Ko* and Min-Tung Liu, “Understanding the Factors Affecting Self-Disclosure on Facebook: From a Perspective of the Feature of Social Network Sites,” International Conference on Internet Studies (NETs 2013), Hong Kong SkyCity Marriott Hotel, Hong Kong, 2013/09/08. (NSC 102-2410-H-324 -011 -) (ISSN: 2224-1949). (Recipient of the NETs 2013 Distinguish Paper Award)

27.    Hsiu-Chia Ko* and Ying-Chin Liu, “Why Individuals Disclose Sensitive Information on Social Network Sites: A communication Privacy Management (CPM) Theory Perspective,” e-CASE & e-Tech 2013, Kitakushu International Conference Center, Japan, 2013/04/03. (NSC 100-2410-H-324 -008 -MY2) (ISSN：2074-5710)

28.    Hsiu-Chia Ko* and Huang Yu-Chi, “The impact of audience diversity and information sensitivity on Facebook users’ self-disclosure,” 13th IAMB International Academy of Management and Business, Bali, 2012/09/15. (NSC 100-2410-H-324-008-MY2).

29.    Hsiu-Chia Ko* and Li-Ling Wang and Yi-Ting Xu, “Why Bloggers Offer Social Support to Others: A Prosocial Behavior Perspective” e-CASE & e-Tech 2012, Hong Kong SkyCity Marriott Hotel, Hong Kong, 2012/04/01. (NSC 100-2410-H-324 -008 -MY2)

30.    柯秀佳*、許怡婷，「從噗浪客的自我揭露與觀眾的社會支持探索兩者所產生的綜效」，TANET 2011，2011年10月，宜蘭大學。

31.    Hsiu-Chia Ko*, Li-Ling Wang and Yi-Ting Xu, “What kinds of social support does the audience offer to A-list journal-type bloggers?” PACIS 2011, Gardens Point Campus of QUT, Brisbane, 2011/07/10. (NSC 99-2410-H-324 -016 -)  (ISBN：978-1-86435-644-1)

32.    Chun-Po Yin, Hsiu-Chia Ko*, Li-Chun Huang, Fan-Chuan Tseng and Hsiu-Hua Chang, “An Empirical Evaluation of User Satisfaction with a School Nursing Information System,” PACIS 2011, Gardens Point Campus of QUT, Brisbane, 2011/07/10.  (ISBN：978-1-86435-644-1)

33.    柯秀佳*、洪維謙，「從資訊採用模式探討消費者對部落格美食口碑的採用」，第二十二屆國際資訊管理學術研討會論文集，2011年5月，朝陽科技大學。 (ISBN：978-986-7043-44-3)

34.    Hsiu-Chia Ko* and Hung-Jen Pu, “Understanding the Impact of Bloggers’ Self-disclosure on Resilience,” ACM ICUIMC 2011, Seoul, Korea. (NSC 99-2410-H-324 -016 -)  (ISBN：978-1-4503-0571-6)

35.    Hsiu-Chia Ko* and Hung-Jen Pu, “Can Blogging Enhance Resilience through Self-disclosure? A Positive Net Perspective,” IABE-2010 Bangkok Summer Conference, Bangkok, Thailand, 2010/6/6. (該論文被研討會收錄於The Review of Business Research, Vol. 10, No. 2, 2010) (NSC 98-2410-H-324-008-)

36.    Hsiu-Chia Ko and Tsun-Keng Chen, "Understanding the Continuous Self-Disclosure of Bloggers from the Cost-Benefit Perspective," 2nd IEEE International Conference on Human System Interaction, Catania, Italy, 2009/5/23.(NSC 97-2410-H-324-019-) (ISBN：978-1-4244-3959-1)

37.    柯秀佳，陳村亙，「影響部落客知識分享行為的因素與主觀幸福感的探討」，TANET 2008台灣網際網路研討會會議論文集，高雄義守大學，2008年10月。(NSC 97-2410-H-324-019-)  (ISBN：978-986-8371-68-2)

38.    柯秀佳，「Web2.0 新世代：熱門部落格持續受歡迎之因素探索」，第十九屆國際資訊管理學術研討會論文集，2008年5月，國立暨南大學。(ISBN：978-986-83273-3-7)

39.    郭峰淵、柯秀佳、林家儀、劉江釗，「網路部落格自我呈現之初探」，第十一屆資訊管理暨實務研討會論文集，2005年12月10日，台北實踐大學。

40.    郭峰淵、許瓊文、黃莉君、柯秀佳，「醫病知識分享之探索性研究」，Health care & Case management 2004國際學術研討會論文集，2004。

41.    Nian-Shing Chen , Kinshuk, Hsiu-Chia Ko, Taiyu Lin, “Synchronous Learning Model over the Internet,” ICALT2004, Joensuu, Finland, pp.505-509. (2004/08)

42.    薛夙珍，柯秀佳，「應用於網際網路之套裝商品交易協定」，第十二屆全國資訊安全會議，2002。

43.    薛夙珍，柯秀佳，「整合型B2B2E之數位服務交易協定」，2002電子商務與數位生活研討會論文集，2002。 

44.    柯秀佳，薛夙珍，「應用於網際網路之數位權利交易協定」，第十二屆國際資訊管理學術研討會論文集，2001。 

45.    柯秀佳，徐鵬雲，薛夙珍，「一個安全的電子化股票交易協定」，2000國際電子商務理論與實務研討會論文集，2000。

 

其他興趣

手工皂的製作

 

最後更新日期：2025/11/10