| 姓名 | 李明利(Ming-Li Lee) | 電子郵件信箱 | aleih.a168@msa.hinet.net | |
| 畢業系所 | 營建工程系碩士班(Department and Graduate Institute of Constrction Engineering) | |||
| 畢業學位 | 碩士(Master) | 畢業時期 | 94學年第2學期 | |
| 論文名稱(中) | 台灣建築師西進大陸專業營建管理市場之競爭力分析－以SWOT分析上海市為例 | |||
| 論文名稱(英) | The Competitiveness of Taiwanese Architects in PCM Market－A SWOT Study of Shanghai | |||
| 檔案 |
請遵守中華民國著作權法之相關規定，切勿任意重製、散佈、改作、轉貼、播送，以免觸法。 |
論文使用權限 | 校內外完全公開 | |
| 論文語文/頁數 | 中文/155 | |||
| 摘要(中) | 台灣經濟不景氣，直接影響整體市場經濟，而首當其衝的則是房地產市場，房地產開發產業牽動著眾多行業的起伏，近年來房地產市場萎縮，建築師的業務也跟著拉警報即是明證，向外發展是為生存之不可避免的趨勢。台灣建築業向外發展的舞台，向以中國大陸為主要市場。而上海市為大陸重要的建設市場，其匯集國際經濟、金融、貿易、航運中心，上海市人民政府更積極開發建築業市場，建築業產值逐年升高，2003年上海市建築業產值高達1055.88億元人民幣，約為4751億元新台幣。面對這充滿潛力的商機，台灣建築師西進上海市專業營建管理市場成了刻不容緩的課題。本研究以SWOT觀點，分析台灣建築師西進大陸專業營建管理市場的優勢（Strength）、劣勢（Weakness）、機會（Opportunity）及威脅（Threat）。以掌握台灣建築師之核心能力、競爭優勢及潛在機會，同時針對本身之劣勢進行補強工作，也設法改善或避開外來之威脅，以提高競爭力。 期待藉由本研究的完成，能夠針對大陸的專業營建管理整個發展流程、現況與相關法規等做一個明確的介紹，並且提供給台灣建築師欲西進大陸市場，所必須先行瞭解的相關背景知識，並且藉由已進入大陸市場之台灣建築師經驗，瞭解台灣建築師在大陸專業營建管理市場之競爭力及可能遭遇到的問題，事先做好防範、規劃，避免不必要的糾紛，並作為台灣建築師到大陸發展專業營建管理的重要資訊。 | |||
| 摘要(英) | The economic
depression of Taiwan has been impacting the real estate market which
influences other related industries. Recently, because of the
recession of real estate, the architecture business, for instance, is on
the alert. In order to survive, it is inevitable for architecture
industry in Taiwan to expand toward abroad, and Mainland China has
always been the main market. Shanghai, the international center for
economy, finance, trade, and shipping, is the primary building market in
China. Its government aggressively develops the building
market. The output value increases year by year; it even reached
into RMB105.6 billion (NT$422.4 billion) in 2003. Such a great
opportunity urges architectures in Taiwan to expand their territory to
the PM of building market in Shanghai. This report is to analyze
the SWOT (Strength, Weakness, Opportunity, and Threat) of Taiwanese
architects’ developing Construction Project Management (PCM) when they
“go west.” By doing so, it evaluates the capability and competition
strength of Taiwanese architects and the potential opportunities they
may face. Meanwhile, it improves their weakness and tries to avoid
the threats they may confront to enhance their competition
strength. It is highly expected that this essay offers a clear introduction to the procedure, current situations, and related regulations of the market analysis of project management. By providing background knowledge and experiences of Taiwanese architects in China, this essay helps those who would like to “go west” understand their abilities and the problems they may encounter to prevent from troublems, and become an important imformation for developing PCM in Mainlan China. | |||
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