Phone: 886-4-2332-3000 ext 7182
Fax: 886-4-2374-2329
E-mail: visual@mail.cyut.edu.tw
Mail Address: No.168, Jifong E. Rd., Wufong Township, Taichung County 41349,
Taiwan (R.O.C.)
http://www.cyut.edu.tw/~visual
Chairman
Assistant Professor Yuen-Wan Lin, PhD
Faculty
Associate Professor Kuei-To Wang, MA
Associate Professor Hsun-Wei Hsu, MFA
Assistant Professor Hui-Fang Lee, PhD
Lecturer Kwang-Yi Ma, EdD
Lecturer Jau-Hui Lu, MA
Lecturer His-Chuan Liu, MA
Lecturer Hui-I Wen, MFA
Lecturer Pei-Yu Tseng, MA
Lecturer Chun-Ming Huang, MFA
Lecturer Tang-Szu Liu, MA
Administrator Shu-Hui Lan, BA
Technician Guo-Ming, Zhuang, BA
Administrator
Miss Shu-Hui Lan
Phone:886-4-23323000 ext 7182
E-mail:swlan@mail.cyut.edu.tw
We had our first year students in 1994. In 1996, we started our evening school
curriculum mainly aimed at those who already worked in the design field and wish
to take a higher degree. During the first few years, we build up our reputation
through wining various design competitions in Taiwan. In 2002, we have our first
year graduate school students. The establishment of graduate program means we
are moving forward onto both theoretical and professional in visual
communication research. Our current mission of visual communication design
education is to integrate possible resources in Central Taiwan, and to apply
visual communication design into local industry.
Goal
The Department¡¦s educational goal is to train qualified design personnel with an
international vision, sensitive to the times, and familiar with modern
digitalized media and equipment, in an environment where the interactions
between students and tutors are lively. The Department¡¦s curriculum covers four
areas: digital media design, graphic visual design, design management, and
humanities. It is an educational environment with both practical and theoretical
components, and also meets the needs of global information developments, as well
as responding to domestic industry¡¦s needs, strengthening localization, and
increasing students¡¦ competitive skills in the current job market.
Graduation Requirement
Four years full-time for Bachelor of Visual Communication Design: Students must
complete at least 128 credit points.
Course Content
According to the future development of our students in this environmental
context, we design a core learning program and three professional learning
programs. Our students have to finish the core learning credits, which provides
them the learning of cultural observation and visual analysis ability. After
finishing that, the students might be able to take one or two of the
professional learning programs as described as followed.
1.Foundation courses for design: Introduction to Arts ¡BIntroduction to Graphic
Design¡BConstructive Art¡BInvestigation & Application of Colors¡BExperimentation &
Application of Colors¡BGraphic Design Techniques¡BLettering &
Typography¡BIntroduction to Computer¡BDrawing¡BVisual Communication
Design¡BTypography & Editorial Design¡BHistory of Graphic Design¡BInternship¡BSenior
Project
2.Culture and art courses (optional): Arts & Design¡BIntroduction to Western
Art¡BMixed Media Workshop¡BPrint Making¡BIntroduction to Chinese Art¡BTraditional
Crafts & Design¡BCommunity Arts & Education¡BSeal Carving¡BPractice of Creative Art
of writing¡BImage Creation¡BIndustrial Arts Design
Professional learning programs: (These programs are not taken until the 2nd
year)
1.Design planning and application program: Advertising & Marketing¡BBasic
Photography ¡BPackaging Material ¡BCommercial Photography ¡BDesign
Communication¡BDesign Planning & Inventory¡BDesign Method & Creative
Thinking¡BAdvertising Design¡BCopy Writing & Advertising¡BConsumer
Behavior¡BCorporation Identity System¡BBrand Planning¡BCopyright in (Visual)
Design¡BDesign Workshop¡BDesign Management¡BDisplay Design
2.Graphic visual design program: Mechanical Drawing¡BBasic Computer
Graphics¡BBasic Photography¡BCommercial Photography¡BThree-Dimensional
Design¡BPainting Techniques¡BDesign Method & Creative Thinking¡BAdvertising
Design¡BCorporation Identity System¡BIllustration¡B Copyright in (Visual)
Design¡BDesign Workshop¡BDesign Style Seminar¡BPortfolio Workshop
3.Digital media design program: Mechanical Drawing¡BBasic Computer Graphics¡BBasic
Photography¡BCommercial Photography¡BThree-Dimensional Design¡BDigital Video
Editing¡BPainting Techniques¡BIllustration¡BAdvanced Computer Graphics¡BWeb Media
Design¡BDigital Video Effect¡BDigital Visual Creation¡B3D Computer
Animation¡BCreation in Multimedia
First year, Fall semester:
Major general course
Introduction to Arts |
2 credits |
Constructive Art (1) |
2 credits |
Investigation & Application of Colors |
2 credits |
Graphic Design Techniques |
2 credits |
Lettering & Typography (1) |
2 credits |
Introduction to Computer (1) |
2 credits |
Drawing (1) |
2 credits |
First year, Spring semester:
Major general course
Introduction to Graphic design |
2 credits |
Constructive Art (2) |
2 credits |
Experimentation & Application of Colors |
2 credits |
Graphic Design Techniques (2) |
2 credits |
Lettering & Typography (2) |
2 credits |
Introduction to Computer (2) |
2 credits |
Drawing (2) |
2 credits |
Elective courses
Mechanical Drawing |
2 credits |
Introduction to Business |
2 credits |
Second year, Fall semester:
Major general course
Visual Communication Design (1) |
2 credits |
Typography & Editorial Design (1) |
2 credits |
History of Graphic Design (1) |
2 credits |
Elective courses
Advertising & Marketing |
2 credits |
3D Computer Graphics (1) |
2 credits |
Introduction to Western Art (1) |
2 credits |
Basic Photography |
2 credits |
Three-Dimensional Design |
2 credits |
Packaging Material |
2 credits |
Print Making |
2 credits |
Painting Techniques (1) |
2 credits |
Introduction to The Technical Arts |
2 credits |
Culture and Visual Creation |
2 credits |
Second year, Spring semester:
Major general course
Visual Communication Design (2) |
2 credits |
Typography & Editorial Design (2) |
2 credits |
History of Graphic Design (2) |
2 credits |
Elective courses
Design Communication |
2 credits |
3D Computer Graphics (2) |
2 credits |
Introduction to Western Art (2) |
2 credits |
Commercial Photography |
2 credits |
Mixed Media Workshop |
2 credits |
Printing & Reproduction |
2 credits |
Digital Video Editing |
2 credits |
Painting Techniques (2) |
2 credits |
Design Method & Creative Thinking |
2 credits |
Culture and Visual Creation |
2 credits |
Third year, Fall semester¡G
Major general course
Elective course
Introduction to Chinese Art (1) |
2 credits |
Advertising Design (1) |
2 credits |
3D Computer Animation (1) |
2 credits |
Illustration (1) |
2 credits |
Digital Video Effect |
2 credits |
Corporation Identity System |
2 credits |
Web Design (1) |
2 credits |
Copy Writing & Advertising Planning |
2 credits |
Traditional Crafts & Design |
2 credits |
Seal Carving |
2 credits |
Image Creation (1) |
2 credits |
Packaging Design (1) |
2 credits |
Carton Design |
2 credits |
Visual Expression of Water Ink |
2 credits |
Design Planning & Inventory |
2 credits |
Brain Potentiality & Visual Design |
2 credits |
Third year, Spring semester¡G
Elective course
Introduction to Chinese Art(2) |
2 credits |
Advertising Design (2) |
2 credits |
3D Computer Animation (2) |
2 credits |
Illustration (2) |
2 credits |
E-commerce and E-marketing |
2 credits |
Brand Planning |
2 credits |
Web Design (2) |
2 credits |
Consumer Behavior |
2 credits |
Community Arts & Education |
2 credits |
Practice of Creative Art of writing |
2 credits |
Image Creation (2) |
2 credits |
Packaging Design (2) |
2 credits |
Animation Layout |
2 credits |
Graphic Design with Water Ink |
2 credits |
Design Document Reading |
2 credits |
Visual Psychology |
2 credits |
¡@ |
¡@ |
¡@ |
¡@ |
Fourth year, Fall semester¡G
Major general course
Elective course
Design Management |
2 credits |
Display Design (1) |
2 credits |
Interactive Multimedia (1) |
2 credits |
Design Workshop |
2 credits |
Digital Audio Effect(1) |
2 credits |
Industrial Arts Design (1) |
2 credits |
Digital Visual Creation |
2 credits |
Design Study |
2 credits |
The Art of Chinese Book |
2 credits |
Fourth year, Spring semester¡G
Major general course
Elective course
Copyright in (Visual) Design |
2 credits |
Display Design (2) |
2 credits |
Interactive Multimedia (2) |
2 credits |
Portfolio Workshop |
2 credits |
Digital Audio Effect (2) |
2 credits |
Industrial Arts Design (2) |
2 credits |
Game Design |
2 credits |
Course Context
_________________________________________________________________________________________________________
CD A1004 Constructive Design (1)-3 credits
Classes¡G(3 hrs lec) /wk in Semester 1
Assessment¡G1.Mid-term examination:45% 2.Final examination:45% 3.absent/present
status :10%
Syllabus¡GThere are 4 units in this course: 1.Unit 1: The basic elements of
form--point, line, plane. 2.Unit 2: How to organize visual elements? 3.Unit 3:
How to creat forms by a copy machine? 4.Unit 4: The minimal chroma & the maximal
chroma.¡@
_________________________________________________________________________________________________________
CD A1005 Constructive Design (2)-3 credits
Classes¡G(3 hrs lec) /wk in Semester 2
Assessment¡G1.design works 80% 2.Study attitude 20%¡@
Syllabus¡GThe purpose of this course is to learn how to deal with abstract forms,
3-dimensional forms, color problems and forms in environment. The main items
are¡G
1.abstract forms
2.three-dimensional forms
3.the experiment of color 4.forms and environment.
_________________________________________________________________________________________________________
CD A109 Lettering & Typography (2)-3 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Assessment¡GSubject Homework & reports 60% Attendance 30% (include calligraphy
homework) Participation 10% (May be adjusted depending on real situations)
Syllabus¡GTrain students to realize Chinese typography and develop their design
ability¡G
1. Typography of some nations and Chinese calligraphy
2. Modern Chinese calligraphy
3. Chinese folk decorative word
4. Chinese typography
5. Typography and constructive examinations¡@¡@
_________________________________________________________________________________________________________
CD A1009 Lettering & Typography ( 2)- 3 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Assessment¡G30%- midterm test 20%- final paper and presentation 10%- study
attitude and learning effect 40%- level of works
Syllabus¡GIt is an instruction of basic construction and historical development
of Western alphabet. Students will understand the use of type in printing design
through studying and practicing typographic works. Then, they will try
calligraphic creating of alphabet, typeface design as well as logotype design.
The most important purpose of the course is that they have to enhance their
ability of lettering, for preparing the next advanced program -
_________________________________________________________________________________________________________
CD A1010 Introduction to Computer-2 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Assessment¡GNormal(60%), Midterm(20%),Final(20%).
Syllabus¡GStudents have basic understanding and design ability and creativity for
vector illustration, digital painting, desktop publishing, and net animation, by
operating computer.¡@
_________________________________________________________________________________________________________
CD A1010 Introduction to Computer-2 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Assessment¡GMidterm assignment 25%, midterm examine 25%, final assignment 25%,
and final examine 25%.
Syllabus¡G1. To help students have the basic concept of Photo retouch and desktop
publish in computer environment. 2.To help students knowing what is the state of
art software in the Photo retouch and desktop publish field. 3.Helping student
using the software to practice the real case.
_________________________________________________________________________________________________________
CD A1011 Drawing-2 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Assessment¡G30%- learning effect 20%- study attitude 50%- level of works
Syllabus summary¡GThe purpose of course is to lead students understanding the
basic visual communication skills and theories, and the learning points are
visual elements such as lighting, darkness, contrast, color, shape and form,
perspective, image and sign...and so on. The other purpose of this program is
drawing and sketch training. Because it belongs to the two-year undergraduate
degree, the program have to be highly concentrated. Students have to practice
the skills of pencil or charcoal drawing, whatever still life, landscape, figure
or nude, and try how to present their concept and idea on the papers.
_________________________________________________________________________________________________________
CD A1011 Drawing- 2 credits
Classes¡G(3 hrs lec) /wk in Semester 1&2
Syllabus¡GTo cultivate student¡¦s sense of observation through drawing
plastic-models and stills, and to improve their ability in Drawing discipline,
strengthening student's basic knowledge in Visual Art. Realistic object and
scenery drawing, using various tools such as pencil and charcoal, etc., stress
structural mastery. Thematic practices covering realistic and creative skills
emphasize the ability of visual expression.
_________________________________________________________________________________________________________
CD A1021 Investigation & application of colors- 2 credits
Classes¡G(2 hrs lec) /wk in Semester 1
Assessment¡GResearch project 50% Colour Application 50%
Syllabus¡G1.adding student's understanding of the essence, phenomena,and
principles of colors. 2.Cultivate students' active learning attitude.
3.improving students' abilities of time management. 4.providing opportunities
for students' cooperation ability in group work. ¡@
_________________________________________________________________________________________________________
CDA1022 Investigation & application of colors- 2 credits
Classes¡G(2 hrs lec) /wk in Semester 2
Assessment¡GExperimentation & application of colors ¡@
Syllabus¡G1. Improve students' color senses and abilities in dealing with colors
in water color painting. 2. the learning is combined the observations about the
fork lives in local region.
_________________________________________________________________________________________________________
CDA1025 Introduction to Arts- 2 credits ¡@
Classes¡G(2 hrs lec) /wk in Semester 1
Assessment¡Gmid term project 40% final design project 40% class participation 20%
Syllabus¡GThis course aims to introduce visual languages to first year design
students. Through the elements of art and design, we will explore
_________________________________________________________________________________________________________
CDA1026 Introduction to Visual Communication Design- 2 credits
Classes¡G(2 hrs lec)/wk in Semester 2
Assessment¡GReport (writing and oral report) Ordinary school assignments
Classroom discussion
Syllabus¡GThe main purpose is introducing the basic knowledge of design. The
contents include design philosophy, observation report, filed survey, design
culture, traditional craft, design education, design management, design history,
design method.¡@
_________________________________________________________________________________________________________
CDA1027 Graphic Design Techniques- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1&2
Assessment¡G30%- learning effect 20%- study attitude 50%- level of works
Syllabus¡GIt is an advanced program in the four-year undergraduate degree, so
students already understand the drawing skills in the first year course. The
purpose of this course is to lead students to explore the natures of different
media and to figure out how to use them to present graphic works. In addition to
pencils and charcoals, they will try the other drawing media such as watercolor,
water ink, crayon, pastel, or acrylic color. By combining visual theoretic
studies and graphic techniques, students are encouraged to develop their
personal styles in graphic design, and paper for the illustration program.
_________________________________________________________________________________________________________
CDA1027 Graphic Design Techniques- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1&2
Assessment¡Gpapermaking experimental report 20% sketch 80%
Syllabus¡G1.adding student's understanding of the meaning and principles of
technical learning in design. 2.Cultivate students' creative thinking and
attitude. 3.improving students' learning abilities. 4.establish their
experimental habits towards their ideas.
_________________________________________________________________________________________________________
CDA2003 Visual Communication Design- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1
Assessment¡G1.Mid-term examination:45% 2.Final examination:45% 3.absent/present
status :10%
Syllabus¡GThere are 5 units in this course¡G1.Unit 1: How to see. 2.Unit 2: How to
make connected effect in visual design. 3.Unit 3: How to apply a style in visual
design. 4.Unit 4: sign or symbol 5.Unit 5: The application of symbol.¡@
_________________________________________________________________________________________________________
CDA2003 Course Name¡GVisual Communication Design- 2 credits ¡@
Classes¡G(3 hrs lec)/wk in Semester 2
Assessment¡GGrading 1.design works 80% 2.Study attitude 20%
Syllabus¡GThe purpose of this course is to learn how to deal with visual
information design. The main items are¡G1.The usage of connotation in graphic
design. 2. The design of Sign and Symbol (2). 3.The principles of visual human
factors 3.diagram design.¡@
_________________________________________________________________________________________________________
CDA2004 Typography & Editorial Design- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1
Assessment¡GGrading proportion: workshop production 40%, mid-term exam 30% and
the final exam 30%. Any performance would be considered in the final grading.
Syllabus¡G1.History of typographical design and the principles in design.
2.Editorial design principles. 3.Editorial design and Creativity. 4.Grid and the
sacred geometry in western Occultism. 5.Layout design and image. 6.Discussion on
the relationship of images and Text.¡@
_________________________________________________________________________________________________________
CDA2023 Introduction to Western Art (1) - 2 credits ¡@
Classes¡G(2 hrs lec)/wk in Semester 1
Assessment¡Gmidterm presentation and report 40% Final design project 40% class
participation 20%
Syllabus¡GThis course is the first section of Western art history. It focuses on
the introduction and analysis of visual styles of Western Art from Egypt to the
Renaissance. Through lecture and slide presentation, I hope the students will be
able to recognize the similarities and differences of stylistic development, and
understand the cultural background of various Western art styles. ¡@
_________________________________________________________________________________________________________
CDA2024 Introduction to Western Art (2) - 2 credits ¡@
Classes¡G(2 hrs lec)/wk in Semester 2
Assessment¡Ggroup presentation 50% individual-designed poster and design paper
40% class participation 10%
Syllabus¡GThis course continues onto the history of art development after the
Renaissance and Baroque. This second term we will focus on the style analysis
after the Baroque, and design projects base on various art styles.
_________________________________________________________________________________________________________
CDA 2029 Packaging Material- 2 credits ¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GMid-term Exam 30% Final Exam 30% Participation and Report 40%
Syllabus¡G1.To understand different packaging materials used in design. 2.To
integrate marketing and economic concerns in packaging design. 3. To enhance the
students' packaging ability.
_________________________________________________________________________________________________________
CDA2032 Three-dimensional Design- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1
Assessment¡GRegular Assignment 40% (including learning attitude),Mid-term 30%,
Final 30%.
Syllabus¡GAnalyzing the characteristics of Theory of Form from different angles¡X
Nature, culture, and environment. After conceptual understanding, then combine
the theory¡¦s principal elements with visual language, and materialize it by the
presentation of a three-dimensional art work. ¡@
_________________________________________________________________________________________________________
CDA2034 Course Name¡GPrint Making- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 1
Assessment¡GGrading proportion: workshop production 40%, mid-term exam 30% and
the final exam 30%. Any performance would be considered in the final grading
Syllabus¡G1. Most techniques used in printmaking would be taught or demonstrated,
that includes a.Woodgraving b.Lithography ¡V on PS plate c.Intaglio ¡V acrylic
plate and copper plate d.Screenprinting e. Printmaking and graphic design. 2.
The application of different techniques of printmaking, and survey the
relationship with printing.
_________________________________________________________________________________________________________
CDA2035 Course Name¡GPrinting & Reproduction- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 2
Assessment¡GAssignments:40% Midterm / Final exam 30% each.
Syllabus¡GIntroduction The practical facets: billing, design layout, prepress
operation, etc.
_________________________________________________________________________________________________________
CDA2039 History of Graphic Design (1) - 2 credits
Classes¡G(2 hrs lec)/wk in Semester 1
Assessment¡G25%- midterm test 25%- final test 25%- class test 25%- presentation
and study attitude
Syllabus¡GIt is a seminar and theoretical program of design concept, to help
students building a basic and common sense of design, whatever architecture,
industrial design, or graphic design. In the class, we discuss about the design
culture, thought, criticism, trend, and aesthetics. Through the historical
views, they will figure out the relationships between design and society or
politics. It will be helpful for students to develop their personal style
adapting to the social market.
_________________________________________________________________________________________________________
CDA2040 History of Graphic Design (2) - 2 credits
Classes¡G(2 hrs lec)/wk in Semester 2
Assessment¡G25%- midterm test 25%- final test 25%- class test 25%- presentation
and study attitude
Syllabus¡GIt is a seminar and theoretical program of design concept, to help
students building a basic and common sense of design, whatever architecture,
industrial design, or graphic design. In the class, we discuss about the design
culture, thought, criticism, trend, and aesthetics. Through the historical
views, they will figure out the relationships between design and society or
politics. It will be helpful for students to develop their personal style
adapting to the social market.
_________________________________________________________________________________________________________
CDA2041 Basic Photography- 2 credits ¡@
Classes¡G(3 hrs lec)/wk in Semester 1
Assessment¡GWorkshop production: 40% Mid-term exam 30% Final exam 30%
Syllabus¡GThe task of this course is the learning of knowledge followed: basic
exposure skill, the light & shadow control and the darkroom techniques. The
concept of what the essence of photography is needs to be built through the
course developing. The core lecture in this course: basic photography, the
production of photomontage, basic commercial photography, darkroom techniques,
project production. Techniques demonstration is necessary part of this course,
but the creative thinking is also important.
_________________________________________________________________________________________________________
CDA2042 Commercial Photography- 2 credits
Classes¡G(3 hrs lec)/wk in Semester 2
Assessment¡G1. works 50% 2. attendence, reports and discussion 40% 3. writing
form 10%
Syllabus¡GCommercial Photography is an advanced course to connect with the course
of Basic Photography in the last semester. It includes:1. Recognition and
operation of professional camera, digital camera. 2.Operations of professional
light-determine model and instruments of light-determine. 3.Principles and
operations of lighting in film studios or out. 4.Materials of sensitization,
control and display of color. 5.Displays of innate characters of images, time
and space. 6.Analysis and application of light used to express sentiment.
7.Analysis of the develop of different types in photographic history. 8.Designs
of photograph types and technics. 9.Analysis of methods and types of lighting in
portraits. 10.Introduce and analysis of the style of portrait photographer.
11.Types and display of portrait in magazines. 12.Lighting of all kinds of
methods. 13.The relationships and displays between properties and products and
between products and environments. 14.The symbols of merchandise and displays of
phrases.
Textbook¡G1.Michael Freeman¡JThe Photographers Studio Manua.
2.Jost J. Marchesi¡JProfessional Lighting Technique.
_________________________________________________________________________________________________________
CDA2043 Advertising & Marketing- 2 credits ¡@
Classes¡G(2 hrs lec)/wk in Semester 1
Assessment¡GClass discussion 20% Group presentation 50% Midterm paper 15% Final
paper 15%
Syllabus¡GThis course combines two areas of marketing and advertising. The main
purpose is to understand the marketing environment of products. Besides, it
emphasizes the role of advertising played in the marketing.¡@
_________________________________________________________________________________________________________
CDA2044 Course Name¡GDesign Communication- 2 credits
Classes¡G(2 hrs lec)/wk in Semester 2
Assessment¡GAssignments:40% Midterm / Final exam 30% each.
Syllabus¡GPresentation skill and related professional English¡@
_________________________________________________________________________________________________________
CDA2045 Painting Techniques(1)- 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GMidterm assignment 20%, final assignment 20%, regular assignment 60%.
Syllabus¡GA course designed to explore several techniques. The principle of each
medium is assigned. Control of the media and tools involved is stressed.
Students are introduced to watercolor and a wider variety of water based media
and surfaces. Exercises and assignments in experimentation with combinations of
certain media given.
_________________________________________________________________________________________________________
CDA2046 Painting Techniques(2) - 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡Gassignments 60%; minterm 20%; final 20%
Syllabus¡GDesign Technique A course designed to explore several techniques used
in acrylic. Exercises in experimentation with combinations of certain media are
given. The other way let student practice how to draw clothed figure.
_________________________________________________________________________________________________________
CDA2047 Digital Video Editing- 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GMid-term Exam. 30%, Final Exam. 30%, Paper work 40%
Syllabus¡GIntroduce non-linear effects with lots of examples
_________________________________________________________________________________________________________
CDA2048 3D Computer Graphics (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GNormal(40%), Mid-term(30%), Final(30%).
Syllabus¡GStudents have basic recognition with concept and operation about image
processing and 3D computer animation, and have aesthetic concept about picture
layout, texture mapping, lighting and photography.
_________________________________________________________________________________________________________
CDA2049 3D Computer Graphics (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GNormal(40%), Midtrem(30%), Final(30%)
Syllabus¡GStudents have full understood for surface modeling, Inverse Kinematics,
Dynamics, material editing, and character animation, by teaching and operating
computers.
_________________________________________________________________________________________________________
CDA2050 Introduction to the Computer Arts- 2 credits ¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GMidterm assignment 25%, midterm examine 25%, final assignment 25%,
and final examine 25%.
Syllabus¡GThe purpose of the course has three fold. 1.To help understand the
relationship between modern technology and Art. 2.Knowing how modern technology
can be used in Art. 3. Teaching student use the technology to present Art.
_________________________________________________________________________________________________________
CDA2051 Culture and Visual Creation- 2 credits ¡@
Classes¡G(2hrs lec)/wk in Semester 1
Syllabus¡G1.adding student's understanding of the essence,phenomena,and
principles of colours. 2.Cultivate students' active learning attitude.
3.improving students' abilities of time management. 4.providing opportunities
for students' cooperation ability in group work. ¡@
_________________________________________________________________________________________________________
CDA 3014 Illustration (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GMidterm assignment 20%, final assignment 20%, regular assignment 60%.
Syllabus summary¡GThe purpose of the course are¡G1.Introduces beginning students
to the variety of components used in developing and completing an illustration.
Concepts, styles, techniques, design, and communication are discussed. 2.Discuss
the style of illustrations¡Xappreciate and study the famous illustrators and
their works, and understand the most important thing that influence their style.
3.The basic training of illustration technique.
_________________________________________________________________________________________________________
CDA 3015 Course Name¡GIllustration (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡Gassignments 60% minterm 20% final 20%
Syllabus¡GBasic on the Illustration, 1.an introductory course designed to explore
the basic principles in developing illustrations. The Illustration.
2.introducing students to the processes of making illustrations of book, from
the cover, character, the point of view until finish the whole book.
_________________________________________________________________________________________________________
CDA3020 Graphic Identity System- 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GClass participation 30% Midterm presentation 30% Final presentation
40%
Syllabus¡GIntroduce the theory of identity design based on both marketing and
semiotics perspectives. With practical training throughout the semester,
students are requested to design a visual system of corporate identity for a
real client.¡@
_________________________________________________________________________________________________________
CDA3024 Package Design (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GThe paper of project. .The works of Package design . .The manner of
studying
Syllabus summary¡GThe studying of base theory of package design. .To set up
correct concept and method of package design. .The application and imitation of
package design.
_________________________________________________________________________________________________________
CDA3025 Package Design (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GThe paper of project. .The works of Package design . .The manner of
studying.
Syllabus¡GThe application of theory about package design .The imitation of
package design.
_________________________________________________________________________________________________________
CDA3050 Introduction to Chinese Art (1) - 2 credits
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GThe Mid-term Test, which takes 20% of the comprehensive result of
this semester -The Final Test, which takes 30% of the comprehensive result of
this semester. The class participation and presentation takes 50% of the
comprehensive result of this semester .
Syllabus¡GFrom the development of Chinese history to introduce Chinese Art.
Including painting,calligraphy and art craft, this course will take the students
to find Chinese ancient aesthetics and philosophy .It focuses on the
introduction and analysis of visual styles of Chinese Art
_________________________________________________________________________________________________________
CDA3051 Introduction to Chinese Art (2) - 2 credits
Classes¡G(2hrs lec)/wk in Semester 2
Assessment¡GThe Mid-term Test, which takes 20% of the comprehensive result of
this semester -The Final Test, which takes 30% of the comprehensive result of
this semester. The class participation and presentation takes 50% of the
comprehensive result of this semester
Syllabus¡GFrom the development of Chinese history to introduce Chinese Art.
Including painting, calligraphy and art craft, this course will take the
students to find Chinese ancient aesthetics and philosophy .It focuses on the
introduction and analysis of visual styles of Chinese Art
_________________________________________________________________________________________________________
CDA3060 Practice of Creative Art of Writing- 2 credits
Classes¡G(2hrs lec)/wk in Semester 2
Assessment¡GCalling the names without responding for over 3 times, students would
be failed. Mid-term and final creation: 70% Class attending response: 30%
Syllabus¡GTo know the Chinese character, for character are patterns, and words
are meanings; We would like to resort our creation intension from the patterns
as the meanings.
_________________________________________________________________________________________________________
CDA3061 Design and Planning & Inventory- 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GAttendance 30% Participation 10% Homework 60% (May be adjusted
depending on real situations)
Syllabus¡GTrain students to excute design projects by proper planning and
control. Help students to apply results to design projects. Major content¡G1. the
basic knowledge and writing method of design planning. 2. the skills and limits
of design inventory. 3. the analysis and application of result.¡@
_________________________________________________________________________________________________________
CDA3065 Web Media Design (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GMidterm assignment 25%, midterm examine 25%, final assignment 25%,
and final examine 25%.
Syllabus summary¡GThe purpose of the course has three fold¡G1.To help students
understand the basic concept of the Web environment. 2.To help students knowing
what is the state of art software in the Web page design field. 3.Helping
student using the software to practice the real case.
_________________________________________________________________________________________________________
CDA3066 Web Media Design (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GMidterm assignment 25%, midterm examine 25%, final assignment 25%,
and final examine 25%.
Syllabus¡GThe purpose of the course has three fold¡G1.To help students understand
the basic concept of the Web environment. 2.To help students knowing what is the
state of art software in the Web page design field. 3.Helping student using the
software to practice the real case
_________________________________________________________________________________________________________
CDA3069 Seal carving- 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GMid-term work check 30% Mid-term & Final-term examination 70%
Syllabus¡GZhuan Carving means the seal carved in Zhuan Shu. It is a practical art
work. Leading towards being a professional calligrapher from being a beginner.
_________________________________________________________________________________________________________
CDA3070 Brand Planning- 2 credits
Classes¡G(3hrs lec)/wk in Semester2
Assessment¡GClass attending 30% Mid term 30% Final presentation 40%
Syllabus¡GIntroduce the theory of branding based on both marketing and aesthetics
perspectives. With practical training throughout the semester, students are
requested to create a new brand and complete a branding proposal.
_________________________________________________________________________________________________________
CDA3071 Digital Video Effect- 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GMid-turm Exam. 30%, Final Exam. 30%, Paper work 40%
Syllabus¡GIntroduce non-linear effects with lots of examples ¡@
_________________________________________________________________________________________________________
CDA3072 Digital Visual Creation- 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GClasswork:60% Draft:30% Present:10%
Syllabus¡GThe main purpose of the class is to help students understand the modern
digital creation concept and inspire their creativity in digital design world in
terms of individual character. The class mainly emphasizes on creativity, media
experimentation, and also helps students realize their ideas through media
_________________________________________________________________________________________________________
CDA3073 Copy Writing & Advertising- 2 credits ¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GAssignment: 30% Final report: 30% midterm: 30% Attendance: 10%
Syllabus¡GAdvertising strategy; creative strategy; media planning; advertising
effect and case study.
_________________________________________________________________________________________________________
CDA3074 Consumer Behavior- 2 credits
Classes¡G(2hrs lec)/wk in Semester 2
Assessment¡GMid term 30% Others 10% Final 30% Report 30%
Syllabus¡GConsumer satisfaction is a key to the successful marketing. The most
important step to satisfy consumers is to understand consumers. So we will get
to know consumers based on the theory of consumer psychology and case study.¡@
_________________________________________________________________________________________________________
CDA3075 Traditional Crafts & Design- 2 credits ¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GReport (writing and oral report) Ordinary school assignments
Classroom discuss
Syllabus¡GMain contents¡G1.Introduction to traditional craft (Taiwan¡BJapan).
2.Craft culture theory and policy. 3.Research methodology. 4.Design culture.
5.Philosophy and methodology. 6.Research theme setting and discussion¡@
_________________________________________________________________________________________________________
CDA3076 Community Arts & Education- 2 credits
Classes¡G(2hrs lec)/wk in Semester 2
Assessment¡Gproject 1 15 % project 2 15% project 3 15% project 4 15% final
project 40%
Syllabus¡GThis course focuses on designing teaching materials for community arts
education. The course is divide into five projects according to the process and
models we will learn during the semester. Till the end of the semester, students
will be able to produce five different kits of teaching materials for a chosen
community.
_________________________________________________________________________________________________________
CDA3077 Image Creation (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Syllabus¡GStudy and discuss the characteristics of Image Art and its relationship
with Visual Art. Motivate students, by examining different forms of expression
available in the information age, to seek an ideal method for their own
individual creativity.
_________________________________________________________________________________________________________
CDA3078 Image Creation (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Syllabus¡GStudy and discuss the characteristics of Image Art and its relationship
with Visual Art. Motivate students, by examining different forms of expression
available in the information age, to seek an ideal method for their own
individual creativity.
_________________________________________________________________________________________________________
CDA4012 Industrial Arts Design (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GAttendance 30% Assignments 70%
Syllabus¡GIntroduction to ceramics Introduction to ceramics history Materials and
applications¡@
_________________________________________________________________________________________________________
CDA4013 Industrial Arts Design (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GAttendance 30% Assignments 70%
Syllabus¡GIntroduction to ceramics Introduction to ceramics history Materials and
applications
_________________________________________________________________________________________________________
CDA4030 Creation in Multimedia (1) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡GDiscussing, Learning Attitude 10% Mid-Term 40% Final-Term 50%
Attendance 10%
Syllabus¡GThe structure of Multimedia Design and production design processing.
This course covers the following three major parts¡G
Part 1: Multimedia structure
Part 2: Multimedia design and creation ,analyzing multimedia patterns.
Part 3: The understanding of multimedia software; the introducing concept of
programming and audio editing (Flash MX, iTune , Sound Studio or Sound Edit and
Microsoft Office 2001)
_________________________________________________________________________________________________________
CDA4031 Creation in Multimedia (2) - 2 credits
Classes¡G(3hrs lec)/wk in Semester 2
Assessment¡GDiscussing, Learning Attitude 10% Mid-Term 40% Final-Term 50%
Attendance 10%
Syllabus¡GDigital media is basic on texts, graphics, sound, images, animations,
video and script. For communication and different ideas cooperate to unlimited
digital media platforms. On these classes training, we'll study the concept and
theory of digital animation, media tools for making media steps. And feel free
in observation and see through different media shows. Even the beginning of film
concept, story-board, scene scripts, rolls, and digital board drawing,
rendering, camera, scenes, sound effect, vocal, and 3D camera effect, etc. All
those special effects will present in the classes.
_________________________________________________________________________________________________________
CDA4033 The Art of Chinese Book - 2 credits¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GClass participation and discussion 15% Mid-term assignment 15% Note
taking and document integration 30% Final project 40%
Syllabus¡GModern printing is technology advances quickly and the amount of books
produced every year is increasing. The traditional beauty of books has become a
Chinese symbol, and is worth of recognition. The long story of ancient books is
the essence of this course. Topics covered in this course include Chinese
culture, politics, regions, science and humanity, with focus on the beauty of
books£ª visual art and explanation of specialty, further introduce the technology
of ancient books production. Students will experience the beauty of Chinese
workmanship through real practice, and are encouraged to appreciate the
tradition that inspire their creativity. ¡@
_________________________________________________________________________________________________________
CDA4034 Design Study (1) - 2 credits
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GReport (writing and oral report) Ordinary school assignments
Classroom discussion.
Syllabus summary¡GPurpose¡G1.Thinking design research territory, collecting data,
setting research theme. 2.Undetstand and exercise research method. 3.Through
discussion to hold the research direction of thought. 4.Complete practice of
thinking and writing for theme setting, data collecting, contents analyzing, and
conclusion addressing.¡@
_________________________________________________________________________________________________________
CDA4036 Design Management - 2 credits¡@
Classes¡G(2hrs lec)/wk in Semester 1
Assessment¡GAttendance 25% Participation 15% Final test 15% Report 45% (middle
20%, final 25%) (May be adjusted depending on real situations)
Syllabus¡GIn addition to design operation, this course develops students the
advanced ability is business strategies and management, helping them to match
the demand of future design organization and projects. Major content¡G1.
Introductions of business organization and management. 2. The relationship of
business and design.
3. The management of design projects. 4. Case study.
_________________________________________________________________________________________________________
CDA4037 Digital Audio Effect- 2 credits ¡@
Classes¡G(3hrs lec)/wk in Semester 1
Assessment¡G1.Assignments 20% 2.Midterm Examination 40% 3.Final Work Production
40%
Syllabus¡G1.Fundamental Concepts of Digital Sound Production Engineering.
2.Introduction on Digital Sound Production Equipments. 3.Digital Sound
Production Equipment and Sequencer Operation. 4.The Aesthetic Fundamental on
Digital Sound Production. 5.Practical Training on Digital Sound Production
_________________________________________________________________________________________________________
CDA4041 Copyright in (Visual) Design- 2 credits
Classes¡G(2hrs lec)/wk in Semester 2
Assessment¡G1.At ordinary tests 30%, 2.Midterm tests 30%, 3.Final tests 40%.
Syllabus¡G1.Intellectual Property Rights meaning and content. 2.the TRIPS
agreement of WTO 2.interpretation of new Copyright act. 3.decipher of new patent
act. 4.new trademark act decipher ¡@
Faculty
LIN, YUEN-WAN PATRICIA
_________________________________________________________________________________________________________
BA (Chengchi, Taiwan) MA (U. of Kansas, USA) PhD (U. of British Columbia,
Canada)
Assistant Professor
Email: patricia@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Introduction to Chinese and Western art, design theories,
Community arts education and design
_________________________________________________________________________________________________________
Research Fields:
Cultural studies, Crafts design history
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 4
Proceedings of Conference: 4
Special Issues and Technical Reports: 0
£»Lin, P. Y.W. (in print), Taiwanese crafts development: A post-colonial
perspective. Design Journal, Taiwan.
£»Lin, P. Y.W. (2003), Taiwanese craft development and its identity issue, Asian
Design Science Conference, Tsukuba University, Japan
£»Lin, P. Y.W., (2003), Japanese influence on Taiwanese manga: The case of Zheng
Wen. Taiwanese Design Association Conference, Chaoyang University of Technology.
£»Lin, P. Y.W. (2000), Cultural identity and ethnic representation in arts
education: Case studies of Taiwanese festivals in Canada, Unpublished doctoral
dissertation, University of British Columbia, Vancouver, Canada
£»Lin, P. Y.W. (1999), Constructing Identity and Multicultural Art Education:
Taiwanese Festivals in Canada, Marilyn Zurmuehlen Working Papers in Art
Education.
£»Lin, P. Y.W. (1999), Community networking and Lunar New Year, National Art
Education Association, New Orleans, USA
£»Lin, P. Y.W. (1999), Reconstructing Identities in Cultural Festivals, National
Art Education Association, New Orleans, USA
WANG, KUEI-TO
_________________________________________________________________________________________________________
BA (FJU, Taiwan), MFA (U. of Wisconsin/Madison, USA)
Associate Professor
Email: kueiwang@tpts5.seed.net.tw
_________________________________________________________________________________________________________
Teaching Areas:
Identity Design, Visual Semiotics, Typography
_________________________________________________________________________________________________________
Research Fields:
Visual language of identity design
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 2
Proceedings of Conference: 3
£»Wang, Kueito. (1999) Applied the semiotic theory of syntagm/paradigm on
analyzing the creative principles of some cases of Modern and Post-modern
trademark design, Chaoyang Journal, 4:193-208
£»Wang, Kueito. (2001) The Sign Selection Model of Trademark Design and Its
Application. Chaoyang Design Journal, 2:115-126
£»Wang, Kueito. (1999) The Application of Saussure¡¦s Sign Analysis in Trademark
Design. The 14th Technological and Vocational Education Conference of ROC,
14:P83-89
£»Wang, Kueito. (2000) Explore the Methodology of Visual System Design Through
deFleur¡¦s Communication Model. The 15th Technological and Vocational Education
Conference of ROC, 15:P43-51
£»Wang, Kueito. (2001), Three Levels of Reading Structure in Visual Identity. The
16th Technological and Vocational Education Conference of ROC, 16:P283-290
HSU, HSUN-WEI
_________________________________________________________________________________________________________
BFA (NTSU, USA) MS (Pratt Institute, USA)
Associate Professor
Email: mh@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Drawing, Three Dimensional Design, Mixed media workshop, Image Creation
_________________________________________________________________________________________________________
Research Fields:
Mixed media/ Three Dimensional Design, Drawing
One Man Exhibition (1999-2004):
£»2003 "Journey In Between", SLYART, Taipei,
£»2002 "Visual Annals of Cognizant Apprehension",
TaiwanTaichung County Seaport Art Center, Taichung, Taiwan
£»2001 "Decomposition", SLYART, Taipei, Taiwan
£»2000 "Slumberland", SPP Space, Kaohsiung, Taiwan
£»1999 "Slumberland", Taipei Fine Art Museum, Taipei, Taiwan
SELECTED GROUP EXHIBITIONS
£»2004 "Discourses on Love:64Conversations in SARS'Era",
IT Park Gallery, Taipei, Taiwan
£»2002 "Contemporary Art in Taiwan 1980-2000" II
Fung Ga Fine art Museum, Taipei, Taiwan
£»2001 "No Problem ", SLYART, Taipei, Taiwan
£»2000 "Journey of the Spirit ", Kaohsiung Museum of Fine Arts,
Kaohsiung, Taiwan
LEE, HUI-FANG (ALICE)
_________________________________________________________________________________________________________
MA with Distinction¡]Manchester Metropolitan U., UK¡^ PhD (MMU, UK)
Assistant Professor
Email: hflee@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Design Techniques & Color Theories, Holographic view of human life & Design
practice, Chinese Calligraphy & Creativity, the study of mental function and
Originality.
_________________________________________________________________________________________________________
Research Fields:
Chinese Art of Writing (Calligraphy) and Creativity, Life-Energy and Creativity,
Anthroposophy
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 2
Proceedings of Conference:3
Special Issues and Technical Reports:0
£»Lee, H.F. (2000), Chinese Calligraphy and Personal Experience in the Nature ¡V A
teaching Experiment on Fostering Creativity in a Primary School, Conference of
Creativity Development, Taiwan.
£»Lee, H.F. (2002), Creativity VS. Chinese Art of Writing, CYUT Design Journal,
No2.
£»Lee, H.F. (2000), Not Quiet What You See ¡V A Self-review of a PhD Degree
Exhibition, Design Conference, Chinese Institute of Design, Taipei.
£»Lee, H.F. (2000), Spectrum of Life concerned in the Design Education,
Conference of Vocational Education for Higher Degree, Taipei.
£»Lee, H.F. (2000), Creativity 99 Analysis, Journal of Design, Vol 5 No1,
p.33-50.
MA, KWANG-YI
_________________________________________________________________________________________________________
MFA (Academy of Art College, CA, USA) EdD (Texas A&M University-Corpus Christi,
Texas A&M University-Kingsville, TX, USA)
Lecturer
Email: mwyi@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Web Page Design, Desktop Publish, Art and Technology, 3 D Modeling
_________________________________________________________________________________________________________
Research Fields:
Web-based distance Learning, Web page design evaluate
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 0
Proceedings of Conference: 1
Special Issues and Technical Reports:0
£»Robert, L. Marshall & Kwang-Yi Ma (2004). Web-based distance learning in
graduate Education programs in selected Texas higher education institutions:
student and faculty perspectives. TLC conference, FL, USA.
LIU, HSI-CHUAN
_________________________________________________________________________________________________________
BA (Tunghai U., Taiwan) MA (KIAD, UK)
Lecturer
Email: hchliu@tcts.seed.net.tw
_________________________________________________________________________________________________________
Teaching Areas:
Printmaking, Photography, Editorial Design, Printing and Reproduction, Design
Communication.
_________________________________________________________________________________________________________
Research Fields:
Printmaking, Photography, Art Theory
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 1
Proceedings of Conference:4
£»Liu, H.C. (2000). The Pixel Images in Visual Communication Design. The 15th
Vocational Education Symposium, Taiwan.
£»Liu, H.C. (2001). Objectives and Methods in Proceeding Visual Literacy
Education in Basic Photography Curriculum under the Domain of Visual
Communication. Design Journal of Choayang.
£»Liu, H.C. (2001). The ¡§Metaphysical Foundation¡¨ and the Professional ¡§Holistic
Education¡¨ in Visual Communication Design Education in the Higher Vocational
Educational System. The 16th Vocational Education Symposium, Taiwan.
£»Liu, H.C. (2003). Exploring the Possibility in Combining Content of
Professional Education and General Education In Visual Communication Design
Department Through Printmaking Course. The 18th Vocational Education Symposium,
Taiwan.
Exhibition:
£»The 15th Vocational Education Symposium, 2001
£»International Digital Miniature Print Portfolio, Bristol, UK, 2002
£»Chayi City Cultural Center, 2002
£»Strauss Furniture Co., 2003
£»Taichung County Cultural Center,2003
£»Taichung City Cultural Center,2004
WEN, HUI-I
_________________________________________________________________________________________________________
BA (JCSC, USA) MFA (AAC, USA)
Lecturer
Email: hiwen@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Basic Digital Design, Interactive Multimedia Design, Advertising Design, Digital
Editing Design Studio workshop, Digital Media.
_________________________________________________________________________________________________________
Research Fields:
Design Education, Learning Theory, Research Methods, Digital Multimedia
LIU, TANG-SZU
_________________________________________________________________________________________________________
BA (NTUST, Taiwan) MA (NTUST, Taiwan)
Lecturer
Email: tsliu@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Design Method and Creative Thinking, Design Planning and Investigating, Design
Management, E-commerce and Internet Marketing, Lettering, Typographic and
Editorial Design, Design History, Design Project.
_________________________________________________________________________________________________________
Research Fields:
Design Method of Visual Communication, Typographic Design.
TSENG, PIE-YU
_________________________________________________________________________________________________________
BFA (NTNU, Taiwan) MS in Design (Pratt Institute of Art and Design, NY, USA)
Lecturer
Email: pytseng@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Lettering and Typography, Graphic Figure Drawing, Painting and Illustration,
History of Graphic Design
_________________________________________________________________________________________________________
Research Fields:
History of Letterform and Graphic Design, Watercolor and Chinese Painting
Graphic Design for Printing
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 2
Proceedings of Conference: 7
£»Tseng, P.Y. (2004). A study to the evolution and lettering style of ¡§Gothic
Text¡¨ in the medieval manuscripts, Journal of Design, Vol.9, No.1
£»Tseng, P.Y. (2003). A concept for studying and teaching alphabetical typeface
design: From a historical and cultural perspective. Chaoyang Journal of Design,
No.3
£»Tseng, P.Y. (2003). A cultural concept of teaching alphabetical typeface
design: From an application perspective, The 8th National Conference of Design,
Taiwan.
£»Tseng, P.Y. (2002). The style and creating concept of medieval Gothic
manuscripts, The 7th National Conference of Design, Taiwan.
£»Tseng, P.Y. (2001) A research to the lettering concept of the first movable
typeface design, The 16th National Conference of Technology Education, Taiwan.
£»Tseng, P.Y. (2001) A study of the ¡§lettering elements¡¨ in the history of
graphic design, The 6th National Conference of Design, Taiwan.
£»Tseng, P.Y. (2000) The evolution and lettering families of Western Roman
Typeface, The 5th National Conference of Design, Taiwan.
£»Tseng, P.Y. (1999) A study to the medieval manuscripts, The 4th National
Conference of Design, Taiwan.
£»Tseng, P.Y. (1999) The visual style of graphic design in the Renaissance, The
Conference of Graphic Design, Taichung, Taiwan.
HUANG, CHUN-MING
_________________________________________________________________________________________________________
BA(CCU, Taiwan) MFA (Pratt Institute, USA)
Lecturer Computer Graphics
Email: cmhuang@mail.cyut.edu.tw
_________________________________________________________________________________________________________
Teaching Areas:
Introduction to Computer, 3D Computer Graphics, 3D Computer Animation, Digital
Visual Creation.
_________________________________________________________________________________________________________
Research Fields:
Computer Animation, Digital Arts, Digital Visual Effect.
_________________________________________________________________________________________________________
Publications (1999-2004):
Academic Journals: 1
Proceedings of Conference: 2
Special Issues and Technical Reports: 3
£»Huang, C.M. (2003). The exploration of digital sculpture. SIGGRAPH Taipei 2003
1:7-12.
£»Huang, C.M. (2003). Analysis of American and Japanese animation. Commercial
Design Journal 25:443-448.
£»Huang, C.M. (2003). Analysis of Low-Poly models¡¦ visual style. Design
Conference 35, D15-D20
£»Huang, C.M. (2002). The impact of digital image compared to Straight
Photography.
£»Huang, C.M. (2002). Comparison of Polygon modeling and NURBS modeling.
£»Huang, C.M. (1999). The principle of 3D Computer Animation 11, 105-108.
|