Dr. Serhan Demirci Chaoyang University of Technology Dept. of Marketing and Logistics Management

Courses

Undergraduate Courses

Website and Search Engine Optimization

This course focuses on the core concepts and practical applications of Search Engine Optimization (SEO) and website optimization. Students will learn how to build a Wordpress website, optimize web content, develop effective keyword strategies, and use various analytical tools to evaluate website performance. The course combines theory and practice, covering both technical aspects and content strategy to develop essential digital marketing skills. Students will work on real-world projects to learn how to build sustainable organic traffic for business websites.

Marketing Data Analysis

This course develops students' ability to make marketing decisions through data analytics tools. Students will learn to collect, interpret, and visualize marketing data, work with practical tools like Google Analytics and social media analytics, and create data dashboards for performance tracking. Through hands-on exercises, students will learn to discover insights from data and develop concrete marketing strategy recommendations. Using real-world case analyses, students will develop data-driven thinking to make more precise marketing decisions.

Internet and Social Media Marketing

This course explores strategic planning and practical implementation of social media marketing. Students will learn to manage major social platforms (Instagram, Facebook, LinkedIn, YouTube), develop brand presence, and build relationships with target audiences. The course covers practical skills including social media content planning, copywriting, campaign planning, influencer collaboration, and social media advertising. Through hands-on projects, students will learn to integrate various tools to create effective social media marketing strategies and evaluate/optimize social marketing performance.

Graduate Courses

Special Topics in Franchise Technology and Internet Marketing

This advanced course examines cutting-edge topics in digital marketing through in-depth research and analysis. Graduate students will explore innovative trends and strategic thinking through academic literature review, industry case analyses, and independent research projects. The course covers contemporary issues including digital transformation strategies, emerging technology applications (such as AI and metaverse), data-driven decision making, and cross-border e-commerce strategies. Students will complete a comprehensive research project that integrates theoretical foundations with practical applications, demonstrating independent thinking and problem-solving capabilities.

Publications

Journal Papers

Demirci, S., Ling, C. J., Lee, D. R., & Chen, C. W. (2024). How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological Perspective. Journal of Theoretical and Applied Electronic Commerce Research, 19(1), 581-596. SSCI
Chen, W. K., Yanbegi, F., Silalahi, A. D. K., Silaban, P. H., Eunike, I. J., & Demirci, S. (2023, August). The Role of Trust Transfer in Facilitating Stickiness Behavior in Live Streaming: A Socio-technical Perspective. In 2023 International Conference on Information Management and Technology (ICIMTech) (pp. 149-154). IEEE.
Demirci, S., Lee, K. Y., Binamak, A.M. (2023). Marketing Education through PBL: A Case of Social Media Influencer Marketing. Engineering Proceedings, 38 (1), 59-64. (SCOPUS)
Lee, K. Y., Samanta, P. K., Demirci, S. (2023). Building a University Department Brand through Brand Association Network Technology.Engineering Proceedings 38 (1), 30-35.(SCOPUS)
Lee, C. H., Chen, C.W., Huang, S.F., Chang, Y, T., Demirci, S. (2021). Exploring consumers’ impulse buying behavior on online apparel websites: An empirical investigation on consumer perceptions. International Journal of Electronic Commerce Studies, 12(1), 83-106. (SCOPUS)
Demirci, S., Chen, C. W., Liao, J. Y. (2020). Understanding the Determinants of Consumer Impulse Buying on Online Group Buying Websites in Taiwan: S-O-R Approach. Asian Journal of Information and Communications, 12(1), 18-43.
Chen, C. W., & Demirci, S. (2019). Factors Affecting Mobile Shoppers’ Continuation Intention of Coffee Shop Online Store: A Perspective on Consumer Tolerance. International Journal of Electronic Commerce Studies", 10(2), 203-238.(EI/SCOPUS)
Chen, C. W., & Demirci, S. (2019). Understanding Mobile Data Services' Continuance: The Role of Enjoyment and Media Richness. International Journal of Business & Economics, 18(3), 347-369.(ECONLIT)
Kumar, G., Demirci, S., & Lin, C. Y. (2013). Hydrogen smart-grids: smart metering of electricity from hydrogen fuel cells. Journal of Sustainable Bioenergy Systems, 3, 160-162.

Conference Presentations

Demirci, S. Chen, H.L. (2024). "Antecedents of revenge travel after lockdown: a case of Taiwanese travelers", Los Angeles Annual Business Research Conference, Los Angeles, CA, USA, 2024.
Demirci, S. Chen, H.L. (2023). "Factors influencing consumer loyalty towards food delivery platforms", 2023 IEEE 3rd International Conference on Social Sciences and Intelligent Management, Taichung, Taiwan
黃郁暄, 黃德睿 （2023）。Instagram 美食奈米網紅擬社會人際互動對餐廳訪問意圖之影響，2023年中華民國科技管理學會年會暨論文研討會，
Demirci, S., Binamak, A. M.,Dwi Pradana, M. R., Hidayatulloh, A. A., Peng, T.-Y., Tang, and A. D.(2022) "Does nationality affect eWOM? Factors affecting customer satisfaction and eWOM in Indonesian Online Clothing Brands," 2022 IEEE 23rd International Conference on Information Reuse and Integration for Data Science (IRI), San Diego, CA, USA, 2022, pp. 101-105
Demirci, S., Chen, C. W. (2013). Five Force Analysis of Olive Oil Soap Sales Through Online Stores. 2013 International Conference on Applied and Theoretical Information Systems Research, Taipei, Taiwan

Work Experience

Asst. Professor at Chaoyang University of Technology

February 2020 - Present

Founder at Mijimo Digital Works

February 2015 - December 2019

Asst. Professor at Providence University (Part-time)

September 2019 - January 2020

Project Specialist at United Nations Development Programme UNDP

June 2010 - October 2010

Project Officer at Regional Environment Center

May 2009 - June 2010

Project Assistant at ETC Information Systems

September 2006 - April 2009

Instructor at CISCO Network Academy

September 2003 - June 2005

IT Manager at Middle East Technical University, Dept. of Chemistry

August 2002 - June 2005

Education

Doctorate in Business

Feng Chia University, 2011 - 2019

Master in Science and Technology Policy

University of Middle East Technical University, 2002 - 2005

Minor in Psychology

University of Middle East Technical University, 2000 - 2002

Bachelor in Computer Education and Instructional Technology

University of Middle East Technical University, 1998 - 2002

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